#UNLEASHLAB2017 x Meyers Madhus collab

-
The UNLEASH talents who were in other themes where told to stay inside the Lokomotivværkstedet. The Food theme participants, however, were herded to the outdoors. Great, we were going to do something fun! 

Once outside the building, we were asked to form teams. I ended up with this ragtag group, which has members who have infectious energy and enthusiasm... even as we were faced with the Meyers Madhus challenge of preparing ready-to-eat food for the future using ingredients and equipment made available for us.

Meyers Madhus is a venue in which food lovers have the opportunity to learn about cuisines from different parts of the world and to explore Nordic cuisine. In our case, Meyers Madhus got us to think about creating something using the secret ingredient: grub (aka larvae, worms). I began looking around for Timon and Pumbaa; the might get out of the woodwork, singing hakuna matata.


None of my teammates who volunteered to do mise-en-place knew how (or wanted) to chop vegetables. So I ended up doing most of the chopping. I thank my experience at ISCAHM for putting me in a position in which I was comfortable with cooking outdoors.


The product that my team presented was delicious! It's being pitched as "Buffalo Wild Worms" and our marketing campaign included the product's contributions to the UN SDGs. The team from Meyers Madhus judged our product based on taste, alignment with the SDGs, and the marketing pitch.



We didn't win the grub case challenge; a different team had a better product with a better marketing campaign. But this challenge gave us an idea about the activity that we were going to undergo throughout the rest of UNLEASH program, in the innovations lab. It looks like a challenging week ahead!

Comments

Post a Comment

Thank you for dropping by!

Before moving on, please share your thoughts or comments about the post. :)

Thanks again!

Popular posts from this blog

Skyflakes

-
One of the more famous Philippine exports is Skyflakes , a wheat-based, salty cracker. It is one of my emergency food items: I typically have some stocked at home and in my handbag in case I become hungry (like in traffic jams). When there's no electricity and it's impractical to cook rice (because the leftover would spoil), I'd open a pack of Skyflakes and generously coat each cracker with Cheez Whiz... if I had a bottle of it within reach. Anyway, each time I spent more than two weeks outside the Philippines, I'd be elated to see boxes of Skyflakes inside Asian stores (particularly when in I was Australia and in the USA). Back then, I took it as a sign of homesickness. When I moved to California, I didn't miss Skyflakes because Mommy made sure that there's a steady supply in the house. Skyflakes is embedded in Filipino gastronomy as a snack, a panawid-gutom , that anyone who reacts positively upon seeing Skyflakes outside the Philippines must have spe
Read more

10 things I learned while driving on Marcos Highway to Baguio City

-
I went on a day trip to the City of Pines, which was around a 700-km drive from my house. I drove  going up there and then from the city to Victoria, Tarlac. After that, my dad took over the driving duties. It was day trip with Tita Ising and Tito Sibing with us. Anyway, this trip was my first time to go to Baguio City with me behind the wheel. As everyone who drives up knows, there are three main routes to Baguio from the lowlands: Kennon Road, which ascends from Rosario, La Union. It was out of my options because it's too dangerous to use that road in the rainy season. The second route is via Naguilian Road, which makes my trip a lot longer because the beginning of the ascent is in Bauang, La Union (further north). The last route, and the one I took, was the Marcos Highway, now known as the Aspiras-Palispis Highway. This 47-km road starts from Agoo, La Union and is touted as the safest route among the three.  As I drove up and then down (on the same day; we were in Bagu
Read more

Surat Mangyan

-
Image
In high school, part of the Filipino curriculum was learning about one of the country's ancient native scripts called Baybayin . I learned back then that this script was eventually abandoned because the Spanish, and eventually the Americans, encouraged the use of the Latin script for written communications. But that's in the lowlands; the rules were different up in the mountains. In the lush mountains of Mindoro, groups of indigenous people called Mangyans  live largely in isolation away from the Christianised Filipinos. This isolation has led to the continuous development of the Mangyans' old script, Surat Mangyan . As I walked inside the Ayala Museum , I saw this bamboo tube (I'm not sure if it's an instrument) with Mangyan script written all over it. I suppose that this was equivalent to a book or a song. But I haven't figured out what's written yet, despite the translation guide provided. What I can do, however, is write my name in Ma
Read more